Quadriga Art Test Marketing
“Spending $1 to Raise $1″
An illustration of the direct mail revenue growth strategies that most non-profits rely on for critical mission funding
Building a profitable direct mail fundraising program for a non-profit organization is like constructing a skyscraper; it takes an investment of time and resources to go from foundation to final, but once the building is complete, it is an asset that provides sustainable funding for the organization. For many nonprofit organizations, direct mail has proven to be the only effective and reliable mode of raising money. To be successful, charities need to build a donor base. This process can cost more than $1 to raise $1…(read more)Downloading PDF Document requires Adobe Acrobat Reader
Direct Mail Concept Testing
Reducing donor acquisition costs and increasing revenue available for mission activities — how Quadriga Art works with non-profits and agencies
Migrating a concept from the drawing board into the hands of your constituents can seem risky and costly. This is why test marketing for a product or service is critical when budgets are tight. Having sound, reliable feedback on how the market will react to a concept is invaluable. Quadriga Artoffers one-of-a-kind pricing models and innovation strategies that decrease risk, reduce test marketing costs and speed time to market.
Nonprofit organizations benefit from Quadriga Art’s market knowledge. As the largest manufactuter of specialty charity mailings in the world, Quadriga Art accelerates testing by applying historical response data, frequently at the individual component level. When other organizations are using time and resources to test minutia changes to envelopes and copy, Quadriga clients are achieving net revenue breakthroughs as a result of targeted offers, uniquely tangible package features and higher perceived value for donors.
Today, delivering value for donors through the mailbox is about much more than premiums and ask strings. The highly-personalized, dimensional package features that have characterized Quadriga Art mailings for decades are now applied to multichannel marketing techniques to drive immediate, predictable levels of donor engagement.
For our latest Quadriga Art Thought Leadership Series article on the Value of Testing, click here.
Contact us today to discuss a campaign testing audit. Breathe new life into your marketing plan using low-risk testing incentives specifically tailored around your program. Call us at 212-685-0751.