If you are passionate about the environment, we definitely have something in common. At Quadriga Art ”sustainability” goes beyond simply greening the mail and recycling at the office. Mark Schulhof, CEO, and his Quadriga team are commited to this practice.
Sustainability for direct marketers encompasses multichannel integration, effective targeting, responsible production and proactive planning. Our business case for sustainability is firmly rooted in sustained profitability for our clients. At Quadriga Art, we are actively planing for the challenges of global demographic transitions, postal infrastructure changes and exciting digital media possibilities. Simultaneously we are working hard to address the environmental impacts of the core campaigns that our customers rely on to drive net revenue today.
Quadriga works one-on-one with clients to understand, quantify and improve the environmental impacts associated with high-performance direct marketing programs. We start by distilling the primary environmental impacts of a typical direct mail campaign:
- Energy used in pulp and paper production
- Manufacturing (printing, converting, packaging)
- End-of-Life (consumer-side impact of use and disposal)
From certified paper choices to recyclable premiums made from natural, biodegradable or renewable materials, Quadriga Art always optimizes direct marketings programs across the performance criteria that matter most to your organization. Contact us
to learn more today.
Our manufacturing processes include comprehensive waste reduction strategies from energy efficiency retrofits in our plants to high-density containerized and intermodal transportation logistics.
In addition we offer a full range of consultative services to help organizations reduce the environmental impact of both mail and digital communications. Quadriga’ Art’s Sustainable Production Initiative
is a scalable program that engages our clients in sustainability planning across all phases of marketing campaign development.
Because consumers’ actions ultimately comprise a major portion of a campaign’s net environmental impact, Quadriga promotes dynamic recycling messaging on outgoing direct mail campaigns. We support the Direct Marketing Assoication’s “RecyclePlease
” campaign by promoting logo marking options at the design and testing phases of campaign planning.
Not quite sure what sustainability means for your program planning? You’re not alone. Quadriga helps organizations define “going green” in ways that typically involve reducing costs, improving performance, and optimizing campaign designs across an array of industry best practices. Organizations looking to take a leadership position on sustainability can explore advanced measurement and reporting options through Quadriga and our network of objective, third party environmental professionals.
To discuss a review of your marketing program and operations through the lens of environmental sustainability, contact us today at 212-685-0751 or email firstname.lastname@example.org.
To learn more about what you can do today visit the Direct Marketing Association’s Environmental Resource Center. (Opens in a new window).